Entrepreneur Magazine reports that the best use of your Web marketing dollars can be summarized in one word: LINKS!
“Google uses about 200 data points when sizing up your website. But one of them is whether you’re popular with the crowd. If reputable websites link to your content, the Google gods smile upon you!”
How to get linking? Follow this five step process:
Scour the Internet for blogs and websites that are complimentary to your product or service
Find the email of the decision maker (this is the tricky part!)
Craft an introductory letter describing your site and ask them to be listed on their site
Offer a reciprocal link, a promotion, a coupon or some type of incentive
For every 100 letters or emails you send, you can expect three to four links
Now I know this is a VERY LOW success ratio but linking is the most important aspect to improve your SEO and its that important.
“Why do some ads excite consumers’ minds while my ads don’t even get noticed?” This is a question that keeps on coming back to the advertisers, spending millions of dollars to advertise everywhere possible, and still not able to get the customer even to notice it.
This method was taught by a dear friend of mine to me, I have been using it for years, and it’s been extremely impactful in my marketing and marketing of my clients.
It’s called a Triple W test. In any advertisement, no matter if it’s the headline, or the entire ad, or a website, every line needs to pass this test. It’s the following:
So what?
Who cares?
What’s in for me?
That is the mentality of the customer. No matter if they know it or not, whether they are aware of it or not, this is what they are thinking while reading an ad.
For example, if you are a dentist and in your ad you are posting a headline which reads like “Dr. Kauffman”, that is not even able to get close in passing the Triple W test. People are not going to read more unless they are looking specifically for Dr. Kauffman.
Now consider this, if your advertising a business opportunity, a headline that reads like “2.5 rules to make $15,000 a year”. Now that passes the test. This headline answers all the three questions. This ad is definitely going to grab eyeballs.
So, use this technique and compose ads, subject line, headline, and website, whatever it is. If you want you can get 33 Proven Headline Report, which is made by me and my partner. They are time tested, proven and extremely powerful.
Oh boy… they say any publicity is good publicity, do you agree?
First, two knuckleheads working in a North Carolina store figured it would be just hilarious to post a video of themselves defiling sandwich ingredients. (Because, really, what’s funnier than a mozzarella curl in the nostril, or passing gas on a salami slice?) READ MORE…
Apple’s iPhone Marketing Plan
Most people love Apple and their products. Not all can afford them but most agree “When you go Mac, you never go back”. I stumbled across a post in Google that featured Apple’s market segment for its Apple iPhone and I thought this is great “inside” information… have a look.
I also caught this from their marketing plan which is interesting. They are very aware of their position which is important to make clear decisions going forward.
Brand name: Microsoft is known worldwide for its software products. Businesspeople are likely to order it on the strength of its name, whereas Apple does not make "business machines.”
Their marketing plan is riddled with the words “Microsoft” which is to be expected by the battling duo…
STATS: Video 2 minutes to watch. Blog 5 minutes to read.
This is the craziest thing but I bet that you’re going about communicating with your clients the wrong way!
Many people try to build a relationship with their prospective customer by offering written content for FREE but you can be a lot more effective if you offered a RICHER media type up front. For example, give away a video rather than a special report and you’ll increase your conversion.
Another idea is for you people who have a “corporate site” (which by the way is the old way of doing business online, today you need a blog), instead of having a bunch of “mumbo jumbo” on your “about us” page, have a video introduction, it’s a lot more personal, breeds trust and familiarity!
So the basis of this blog is don’t stop writing articles or web content (because that’s very important for SEO) but also start doing video because. It won’t cost you a penny (you can use YouTube) but will definitely increase conversion on all aspects of your business.
Stop pushing yourself on people – start attracting and pulling clients to you. Pushing yourself on people is the OLD way of doing business… like the vacuum salesman or the person selling encyclopaedias back in the 1980s.
If you use an AMD you can attract people to you. Think of it this way… STOP SELLING and start focusing on creating a buying environment.
An AMD is something that is of HIGH PERCEIVED VALUE but LOW COST to you… and give it to them for FREE in exchange for their contact information so you can build the relationship with the prospective client.
What you want to do is focus on your clients NEEDS AND PROBLEMS. Your AMD must meet this criteria:
1) Be of high perceived value
2) Low cost to you
3) Solve your client needs and problems
If you give away an AMD in exchange for contact information, you can double your client list very quickly!
P.S. Think of the referral program opportunities if you use an AMD… I’m just saying…
For example, if you are a dentist and in your ad you are posting a headline which reads like “Dr. Kauffman”, that is not even able to get close in passing the Triple W test. People are not going to read more unless they are looking specifically for Dr. Kauffman.
